Generate Success

Push products towards your target audience:
When you walk into a High Street or shopping mall shop you will be faced with sale items, new arrivals and this week’s best sellers. You need to use the same marketing tactics and have your best selling products, new arrivals or those products you wish to sell, visible to all your visitors.

This is called push marketing. It is when you go to a store for one thing and come out with another!
Don’t create an online shop and expecting your customers to browse your eCommerce site in the same way they may walk around your bricks & mortar shop, looking for bargains or whether you sell their size in a particular colour.

The quicker they can find what they are looking for, the stronger the impulse is to buy.

Design your online store in such a way that the customer is left in no doubt what you sell and what your selling points are, whether it be free delivery, tax free or low prices. Your customer may not have been ready to buy, but when they are, you want them to think of you first.

Offering a free newsletter sign-up is a good way of continuing to push your products and services at customers and potential customers alike, while they are not actually on your website.

Place your best products or services, or those you want to promote, on your home page. Make them stand out so visitors to your online shop notice them.