Don’t let your customers forget your online shop:
It is much easier to market your products and services to satisfied exisitnig customers than it is to market your company to new customers who are not aware how good your business is!
It should be a vital part of your strategy for business growth to keep a record of all your existing customers and others who may have visited your online store but left without buying anything.
CRM (Customer Relationship Management) is of the utmost importance. It will help to build your customer base. Develop innovative ways to inform past customers about new products and the latest updates to the eCommerce store. As recommended in my previous post, Better eCommerce Business Success #5, you can send newsletters to both customers and potential customers who have requested email notification of special offers, new products or services etc.
Some eCommerce solutions include a CRM system but a bespoke CRM system may be more suitable. To get ahead of your competitors, try different ways of communicating with your customers. Be sure to keep a record of any campaign results.
Always remember the point I made earlier, it is easier to make money from existing customers than find new ones, so look after your customers and make them feel special.
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