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Build A Brand In 30 Days with Simon Middleton

Simon Middleton is promoted as ‘the brand strategy expert’ in his new book, Build a Brand in 30 Days.

Brand is serious and important to your business: but it’s also very simple in its essence. Brand is about meaning. In short, your brand is the sum total of all the meanings that all your possible audiences carry around about you in their heads and in their hearts.

Build A Brand In 30 Days is divided appropriately into 30 days each with a clear exercise to follow.

I am always sceptical about self or business help books that attempt to sell you a concept on the basis that anyone who buys this book and follows these simple steps can reach their goal’.

Life isn’t as simple and straightforward as that.  If it were, anyone who put any effort or dedication into running a successful business would indeed be…. successful.

Branding is probably something that many small business owners overlook, believe is not approrirate to their business due to size or cost.  But theis book shows it is important and can ve applied for less money that is often perceived; and like all good business books, it helps you to focus on a strategy and a way of thinking.

Aimed at new enterprises, businesses struggling to stand-out from the crowd or in need of reinvention, Build A Brand In 30 Days shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

In his introduction Simon Middleton states the reader can use Build A Brand In 30 Days to:

•    Educate yourself fast in the art of branding
•    Actually build a proper brand for your business or for any of its products or services
•    Build a brand for a charity or public sector organization
•    Build a brand for your team or department within a bigger organization
•    Build your own personal brand in order to enhance your career

What I like about Simon Middleton’s book is the way he has broken down the exercises into bite-size chunks, allowing the small business owner or would-be entrepreneur to see the wood from the trees; and by undertaking these 30 exercises, even if it takes longer than 30 days, the focus you will achieve with your company brand will for sure raise your company profile and help you onwards, towards business success.

Build A Brand In 30 Days shows you how to:

•    Establish your brand values and positioning
•    Get the all-important name right
•    Bring your brand to life
•    Turn your customers into your advocates
•    Manage your PR and use your marketing budget wisely
•    Inspire your staff to live the brand
•    Deal with problems when something goes wrong

One of the exercises explains how to create a ‘Personality‘ for your business that customers will respond to.  Reading some of the points also helps you to look at why you like other brands and  to apply that to your own brand.

Build A Brand In 30 Days is the ideal guide to branding for entrepreneurs, small and medium enterprises (SME’s). Published by Capstone, price £12.99.