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Build A Brand In 30 Days with Simon Middleton

Terry Lane - Monday 26.07.10, 09:39am

Simon Middleton is promoted as ‘the brand strategy expert’ in his new book, Build a Brand in 30 Days.
Brand is serious and important to your business: but it’s also very simple in its essence. Brand is about meaning. In short, your brand is the sum total of all the meanings that all your possible [...]

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