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What can we learn from the crazy world of Rock’n’Roll about branding?
One way to think about a brand is a kind of ‘shorthand’ designed to stop consumers from thinking about anything else other than your brand / product.  Get branding right and you have customers for life.  Get it wrong and you may never take [...]

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In an age when design technology is widely available, handmade or crudely drawn labels can mark your business as unprofessional or behind-the-times.
Whether you need address labels or a safety sign, it’s important that your labels be well-designed and project the right impression of your company.
Labels can be a crucial part of making a good impression [...]

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Simon Middleton’s business self-help book ‘Build a Brand in 30 Days’ has shot to the top of the ‘Small Business Branding’ chart on Amazon.
‘Build a Brand in 30 Days’ brings intelligent brand strategy into the realms of every businessperson and every business regardless of size. You don’t need a marketing degree or intensive training to [...]

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Simon Middleton is promoted as ‘the brand strategy expert’ in his new book, Build a Brand in 30 Days.
Brand is serious and important to your business: but it’s also very simple in its essence. Brand is about meaning. In short, your brand is the sum total of all the meanings that all your possible [...]

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