Generate Success

I just had a very nice chat on the phone with a man whose first attempt at online shopping seemed to have resulted in a fraudster using his card to buy mobile phone top-ups. I don’t understand why he called us (it wasn’t one of my web shops), but I hope I did the [...]

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Maybe, like me, you’ve noticed that you’ve had less junk email this week and you’ve been wondering why. News sites are reporting that a large spammer-friendly hosting service in California has been disconnected by its service providers after they were sent evidence about its activities. (Check out the “Next” links on the report [...]

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A business lesson – if you are successful in business you should look towards change and not stagnation.
As early as the mid-1990s I was taking part in meetings and presentations with a company called MAGEX who was attempting to sell their idea and ultimately their software, to the music industry.  The software allowed someone to [...]

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A new study suggests that effective eCommerce is a vital key element to business growth and success.
Research by StrategyR Global Industry Analysts (GIA) claims that eCommerce increases the distribution of a business and therefore leads to better growth.  Furthermore, in the current economic climate, while other areas of sales are decreasing, eCommerce is still a [...]

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Keep your Customers engaged:
Keep your customers engaged with frequent changes to your eCommerce website. Add incentives by providing special offers, price discounts and even design changes.
Have you ever frustrated when your local Tesco or Asda move products around or wondered why they display things in a different aisle? If you knew exactly where everything was [...]

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The correct budget for the right plans
Don’t spend too much time deliberating on whether you should try this or that.  To err is human, but failing to exploit opportunities on the web can be suicidal and is a major threat to your internet success.
This may sound harsh but if you are not prepared to spend [...]

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Learn to Manage your eCommerce Admin:
Backend operations are the backbone of your online storefront. Spend time analysing and getting to know the backend administrative area provided by your eCommerce software.
Features such as inventory management processing, customer history, credit card processing and the reporting systems. The backend functionality is as useful to you for managing the [...]

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Increase your Web Presence:
Make a bigger web footprint by managing an ongoing internet marketing campaign.
Make sure your developers are well versed in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).  Don’t be surprised if they’re not!
Many companies offer website design & development, while others simply concentrate on online marketing.  It is preferable to deal [...]

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Don’t let your customers forget your online shop:
It is much easier to market your products and services to satisfied exisitnig customers than it is to market your company to new customers who are not aware how good your business is!
It should be a vital part of your strategy for business growth to keep a record [...]

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Push products towards your target audience:
When you walk into a High Street or shopping mall shop you will be faced with sale items, new arrivals and this week’s best sellers. You need to use the same marketing tactics and have your best selling products, new arrivals or those products you wish to sell, visible [...]

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