Generate Success

When I started building websites back in 1996 part of the process was to teach small business owners that having a company website was the way ahead and not just the latest fad.
At the same time I was fortunate in that my position was in a marketing and not a design department.  That way, I [...]

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Setting up a Pay per Click (PPC) campaign with Google AdWords is relatively simple.  But setting up a successful campaign that will earn you money and not cost you a fortune, is less simple.
Here are five tips to help a small business to set up a successful Google Pay per Click (PPC) campaign.
1. Don’t only [...]

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At last! This week the government “officially” confirmed the UK is now in a recession.  Something all businesses have known since well before Christmas. But now the credit crunch is affecting all UK business, no matter what size, what advice can I give you to not only survive the recession but to positively improve your [...]

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If 2008 was a tough year in business for you then I can only see more businesses going bankrupt in 2009.
To help start the year off on the right path, here is some free internet marketing advice to help you get and stay ahead of your business competitors.
Free Advice Free Offers
Entice your website and blog [...]

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Like all visitors to the Listening to the Social Entrepreneur conference, my pack included a leaflet from a university research centre. Today it popped up on the top of my in-tray while I was making a concerted effort to clear it. The leaflet is a description of the research centre, but it included [...]

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According to a recent article, 6 Common Website Mistakes That Cost Money are:

1. JavaScript or other crawler-unfriendly navigation that may impede indexing

This one is best avoided at design-time, by including Web Content Accessibility Guidelines 1.0 Level A in the design brief, but if you’ve ended up with JavaScript-based navigation on your site (check by doing [...]

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Increase your Web Presence:
Make a bigger web footprint by managing an ongoing internet marketing campaign.
Make sure your developers are well versed in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).  Don’t be surprised if they’re not!
Many companies offer website design & development, while others simply concentrate on online marketing.  It is preferable to deal [...]

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What keywords should my business website or blog target?
You’d be surprised how many business websites, including household names, have been online for years without any consideration or understanding of SEO (Search Engine Optimisation).
Over the past 11 years I have worked with businesses of all sizes, from self-employed sole traders, SME’s and large multi-national corporations who [...]

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Generating online business success isn’t simple. Don’t think you can pick up a copy of a Dummies Guide to Online Business Success & within 1-2-3 steps you will start reaping the rewards, it really isn’t as simple as that. After all, if it were that easy then every online adventure would be successful!
However, whether you [...]

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