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The ‘paperless office’ is no longer a future vision.  Today, companies of every size are capable of performing all their in-house functions without the need for print media. However, we are a long way from paperless marketing. In other words, when it comes to attracting and servicing customers, printed matter is a must.
There are a [...]

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Businesses looking for ways to streamline their operations may benefit from the savings that can be made through embracing cloud computing.
What is Cloud Technology?
In a nutshell, the advantage of hitching one’s business to ‘the cloud’ (in other words, to the Internet and existing servers) is that it eliminates the need as a business owner to [...]

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Impressing, gaining and retaining clients have never been more important than it is today. Competition is fierce, and the clients themselves need to know that you are serious, devoted, informed and efficient. The most important discourse you have with your clients is in your meetings with them. Here are some tips on ensuring that your [...]

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How often have you had a client say “why don’t we meet face-to-face and settle this once and for all” even though you will be required to maybe fly and stay overnight. You are faced with the position of going out to meet the client or possibly losing the account if you don’t bother.
It does [...]

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For many businesses, communicating with customers via mail is a time-consuming process. Phil Hutchison, Tactical Marketing Director at mail and messaging technology firm Pitney Bowes, explains how Royal Mail’s latest postage rate change could lead to significant cost-savings for businesses that automate their mailings.
On April 6th, Royal Mail’s rate change will mean that users of [...]

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