A new study suggests that effective eCommerce is a vital key element to business growth and success.
Research by StrategyR Global Industry Analysts (GIA) claims that eCommerce increases the distribution of a business and therefore leads to better growth. Furthermore, in the current economic climate, while other areas of sales are decreasing, eCommerce is still a growth area.
The study, Distribution Channel Research: A Global Outlook, states the market for eCommerce is “bubbling with growth opportunities” and goes on to suggest eCommerce as being “a new and more efficient way to reach customers and channel partners”.
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