If 2008 was a tough year in business for you then I can only see more businesses going bankrupt in 2009.
To help start the year off on the right path, here is some free internet marketing advice to help you get and stay ahead of your business competitors.
Free Advice Free Offers
Entice your website and blog visitors by offering special incentives; and there’s no better way to grab someone’s attention than to include the word FREE!
Offer free advice, free postage, free information. Things you know your competitors are charging their customers for. Be honest, and traffic will grow.
Search Engine Optimisation is vital to your business success in 2009
You need to constantly market your business online. Keep regularly updating your website and business blog. Fresh content keeps both the search engines and potential customers interested and aware of your products and services.
Set up regular Google Alerts for your company name and any products and services with recognisable or trademarked names. This way you can monitor what is being written about your business, good or bad!
Similarly, www.IceRocket.com & www.Serph.com are websites that allow you to track who is publishing copy that may affect you, your name and your business.
SEO (Search Engine Optimisation)
An ongoing SEO (Search Engine Optimisation) program is vital in 2009. Don’t think a one-off ‘makeover’ is going to be enough. The search engines are looking for your website and blog to continually add relevance, authority and good quality in-bound links.
Furthermore, once you start to receive high ranking for popular keywords, your competitors will also be attempting to leapfrog you in the rankings.
Target Potential Customers
Always target Google, and continue to use Google as a focus, for all your SEM (Search Engine Marketing) but never forget there is a target audience waiting for you on other search engines and directories such as Yahoo, MSN, DMOZ, AllTheWeb, Ask, Alta Vista and AOL, to name a few.
The Internet is global but don’t forget local business is as important, and in some cases easier to convert. Local search strategies should include geo-targeted paid search and natural search engine optimisation campaigns. Geo-targeted keywords restrict campaigns to consumers in specific areas where your company is looking to improve its reputation and increase sales. Include ‘landing pages’ that are specific to campaigns and promote single products and services to increase conversion rates.
Website Traffic Analysis
All focused internet marketing and website development activity will need to be analysed if you are to maximise the results. The more information you can gather using website traffic analysis, the better. Many traffic analysis software programs are free. But many of these programs offer very little in the way of useful information.
We offer clients a free website stats program by AWstats but employ a much more powerful tool for serious in depth analytics.
Internet Marketing Plan
Finally, it is very important to have an internet marketing plan that you can refer to, whether you undertake the work yourself or outsource to an internet marketing consultancy such as Buzzin Fly.
An internet marketing plan should set out the aims and goals of the program. I also recommend a quarterly meeting that should discuss the program and provide results and recommendations for the next quarter.
2009 is going to be a difficult year for many companies, especially small businesses and SMEs. But if you are looking for more revenue consider an internet marketing strategy as an essential part of your marketing budget spend.
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