At last! This week the government “officially” confirmed the UK is now in a recession. Something all businesses have known since well before Christmas. But now the credit crunch is affecting all UK business, no matter what size, what advice can I give you to not only survive the recession but to positively improve your business while doing so?
All UK businesses are looking to cut costs, spend less and hang on to their customers. But while certain expenditure can most certainly be contracted or cut altogether, whether a corporate golf day or lunch time visits to Marks And Spencer, there’s one area that many businesses look to cut when I recommend they increase their budget spend, especially in times like these.
Internet Marketing will help your business by attracting more customers through visibility.
Furthermore, as businesses stop trading you will need to be accessible, easily found on the web and listed high in Google, if you are going to capitalise on gaining their clients.
For those of you without a company website – where have you been?
Your business not only NEEDS a website but a professional looking, highly functional website should be at the hub of every business marketing plan. Not having a company website is almost as bad as having a badly designed website!
For those businesses with a good website, you need to promote it with an internet marketing strategy. Internet Marketing should be responsive to your business and sector requirements, but must always include a strong strategic link building focus and an emphasis on ranking as high as possible in Google for your specifically targeted keywords. Inbound links, topic relevancy and site authority all go towards ranking your website higher.
Now, if you are already employing an internet marketing consultant or company to manage your online marketing but are not getting a ROI (Return On Investment) or new business from this service, then it’s time to question whether they are doing a good job!
Many so-called SEO companies have sprung up in the past 2-3 years in the UK are not experts in the field of web marketing. Most use automated tools and send pages of next to useless data showing SEO (Search Engine Optimisation), but this is not going to help you or your business without a managed strategy and analysis.
What your business needs is an internet marketing program being managed by experts who manually monitor and recommend what is right for your business to acquire more visibility, more traffic, more leads, and ultimately more customers; and the most important consideration is to analyse the results. To do so, your online marketing strategy will need to harness the power of web analytics.
Armed with a good website analytics tool and an expert internet marketing team to build, monitor, manage and offer recommendations, your internet marketing program will help you to beat your competitors and survive the recession.
2 comments so far
1 Kneb Knebaih-Selling Public Domain Works! // Feb 27, 2009 at 5:11 pm
“You’re About To Learn The Exact Methods I Used To Go From Deeply In Debt And Working At A Job Barely Scraping By To Making Over $580,000 Net In Just One Year Selling Public Domain Works!”
2 ZK@Web Marketing Blog // May 24, 2009 at 4:09 am
Once marketing on internet was considered as email spamming. So most of the renowned companies didn’t adopt online marketing in their business plan. In course of time various online marketing methods have been invented and those are well accepted by the online visitors. As a result, all big companies are now marketing their products online in addition to traditional off-line marketing.