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Website Accessibility is Good for Business

Terry Lane - Friday 31.10.08, 12:10pm

Thousands of UK businesses are unwittingly breaking the law because their websites aren’t accessible to people with disabilities.

Disability laws require firms to make ‘reasonable adjustments’ to their sites to make them more user-friendly but most are completely unaware of the legislation.

Websites shouldn’t discriminate against people with disabilities – and that means everything from colour blindness to motor neurone disease.

But more than that, it makes good business sense to make your website accessible to as many potential customers as possible.  It’s not only UK law but a good advert for your business to set a policy of inclusion for all.

Official figures show that 80 per cent of UK company websites aren’t accessible to a fifth of the population.  Problems for people with disabilities include no including text as an alternative to images for translation by audio readers, and having an effective background & text colour contrast.

Simple changes can make the world of difference to someone with disabilities.  UK websites that don’t comply with the first level of accessibility compliance are not only missing business opportunities but are also ignoring their legal duty to make their websites accessible.

Buzzin’ Fly has specialist knowledge of disability law compliance and website accessibility which can be very useful when having your business website desgined and developed.

For more informaion on website accessibility visit the W3 website.

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Tags: Accessibility · Website Development


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