Generate Success

Many businesses fall into the trap of launching a website and then sitting back and waiting for new customers to contact them. Many clients have contacted my website development and internet marketing company, Buzzin Fly, frustrated that they had paid another design company to build an expensive website, but six months later they have not recieved a single lead.

In most cases the design company have delivered exactly what they had agreed to do.  Most website design companies are simplt that – design companies.  They don’t offer or include any form of post-launch marketing, and is some cases the ‘design’ of a website doesn’t even include much time or consideration to the correct development of a commerically viable website.

Therefore, it is very important that when considering your budget for a new website – be it a redesign or brand new, always set some money aside for online or internet marketing.

Marketing your website is essential if you want to attract visitors and get noticed.

There are many low cost techniques you can use to drive traffic to your website, including getting listed in the search engines, advertising to a mailing list or exchanging reciprocal links with other websites.

It’s no good spending £1,000 or £10,000 on a company website if potential customers cannot find your website or are completely unaware of your website or business.  Whether you’re launching a new website, or just want to increase traffic to your existing website, it’s important to plan your marketing activities.

Always allocate a Website Marketing budget & plan for online business success

Choose the marketing techniques which will be most effective in meeting your objectives.

Here are 3 online marketing techniques to consider:

Paid Inclusion – Buy keywords on search engines.  This is the only way to guarantee your website will be listed on the first page of major search engines such as Google

Email Newsletters – Run an email campaign if you want to alert customers to a new product or promotions. But be aware, it is illegal to send unsolicited emails to personal email accounts.  If you are looking to boost sales from existing customers then an email newsletter is a good way to encourage repeat visits and build excellent customer relationships.

Blogs – Start a business or corporate blog.  Write honestly and openly about your business sector.  Try not to overly promote your own products and services but develop an informative channel offering an independent view.  In time, due to the quality of your blog, you will receive traffic and a loyal following; a percentage of whom may then become customers.

I strongly believe that every business can prosper from having a professional website and that either writing for a blog or promoting their business products and services on other blogs will increase awareness and sales.  But to generate online business success you must consider marketing your website or blog as well as building one.