Generate Success

What keywords should my business website or blog target?

You’d be surprised how many business websites, including household names, have been online for years without any consideration or understanding of SEO (Search Engine Optimisation).

Over the past 11 years I have worked with businesses of all sizes, from self-employed sole traders, SME’s and large multi-national corporations who have had less online success with their businesses because they were either unaware of SEO, didn’t think it necessary or have been stung by a company who haven’t actually been managing any SEO even when they’ve been paying for it!

Blogs are no different to websites when it comes to choosing what keywords to target.  But it is easier because with a blog post you can be much more specific in the keywords & audience you are targeting.

So how do you know what key phrases & keywords are going to work for you & your business?

Well, all your keywords and key phrases need to be relevant to your website pages & blog posts.  The more relevant, the better results you will receive.  Here I am judging ‘results’ on search engine ranking and Google PR.

Furthermore, if you are running any paid inclusion advertisements (Google AdWords, Yahoo Search Marketing etc) then using the same keywords in your adverts as are visible to the search engines on your landing pages will be rewarded in much the same way. This will also result in higher quality leads.

If you choose to target popular keywords, it stands to reason you will receive more traffic.  But only once you have broken into the market & your website or blog has become visible.  As a rule, high levels of traffic are usually followed by competitive markets.

You will gain more immediate success if you are to target less popular keywords, especially if your market is saturated or your competitors have much deeper pockets!

It is best to brain storm a list of keywords & then research their popularity.  Relevant but less popular keywords will reap less traffic, it’s true.  But with less competition, you will get a bigger slice of the cake!